Yashica

YASHICA, originally founded in 1949 in Japan, has redefined photography, appealing to younger generations and a dedicated community of photographers. Reviving its legacy, YASHICA made a significant comeback in 2017 with the YASHICA Y35 camera. This innovative product bridges analogue and digital photography through its digiFilm system, combining creativity with nostalgia. Over time, YASHICA has introduced a new wave of film and digital cameras, successfully attracting a younger audience and fostering a growing community of photo enthusiasts. Renowned for its commitment to quality and innovation, the brand continues to honour its rich heritage while incorporating modern technology to enhance its products. By blending its nostalgic roots with forward-thinking innovation, YASHICA is inspiring a new generation of photographers while maintaining its timeless appeal. With a focus on creativity, quality and the emotional connection that photography fosters.