Target groups and market segments
Transcontinenta UK Ltd. focuses its activities and brands on various target groups and markets. The wide range of brands and products allows you to find them in a wide range of markets. From the novice amateur to the professional photo studio. In terms of market approach, we make a rough division into B2C and B2B approaches. As a market approach we have the possibility to serve not only the activities in the UK, but also in Ireland. Of course with local specialists for support, because they know better than anyone what is going on in their market.
Business to Consumer
The business-to-consumer (B2C) group includes all brands used by consumers. Purchases are generally made through both off-line and online retail channels. The distribution of our brands can be described as very broad. From the more traditional photo trade, national retail chains to dealers and partners who focus entirely on sales via the Internet. For certain brands we work with selective dealers who act as specialists.
Business to Business
The business-to-business (B2B) brands are mainly in the field of professional photographers, studios, companies, governments, students and educational institutions. For this target group, the purchase often takes place directly via Transcontinenta UK Ltd.